Journey analytics provides the necessary visibility, while AI elevates insight generation with prediction, personalization, and real time responsiveness. Read More
Author Archives: Priya Roy
Top Trends Shaping CX in 2026
Straive’s AI-powered CX capabilities bring together data intelligence, content and knowledge operations, automation, and journey optimization to help businesses modernize their customer experience with clarity and confidence. Read More
Human + Machine: Designing Empathetic CX for Science & Research Publishing
A modern CX stance places agentic assistance alongside human oversight to optimize cost, personalization, and resilience without eroding editorial judgment. Read More
Beyond Support: How CX Optimization Drives Business Growth
Companies that invest in CX optimization not only enhance customer satisfaction but also gain a strong competitive edge. Exceptional CX leads to positive brand perception, strong customer relationships, and sustainable business growth. Read More