GenAI-Powered Commercial Pharma Solutions

Boost the efficiency of your Sales & Marketing teams for a positive CX

How Do Our GenAI Solutions Help Pharma Sales and Marketing?

Straive enhances sales efficiency, personalizes
marketing, optimizes trade discounts, and speeds up content generation at scale for pharma companies, driving increased sales, better customer engagement, and substantial cost savings.

Our Tried & Tested Solutions

Gen AI & ML Enabled Marketing Content

Generate promotional content and communication strategies for HCPs at scale, reducing TAT and improving prescription conversions through successful sales interactions.

Maximizing Impact with Personalization at Scale

Use GenAI for personalized marketing and sales strategies, enhancing customer engagement and sales outcomes through tailored communications and strategic insights.

Personalized Sales Interaction and Automation

Leverage CRM data and machine learning to create a prompts engine for sales reps, delivering personalized prompts and automating sales call planning to enhance interaction quality and optimize contact timing and channels.

Custom Data Assets

We help create tailored datasets by curating and transforming diverse data sources, both structured and unstructured. These assets are essential for driving precision in drug research, clinical trials, and regulatory compliance, enabling more accurate insights and decision-making.

External Data Tracking and Intelligence

We continuously monitor and analyze data from various external sources such as scientific publications, clinical trial registries, regulatory updates, and market trends. This process is crucial for staying informed about new drug developments, competitor activities, and regulatory changes.

Customized Trade Discounts for Chemists

Segment chemists based on quantitative and qualitative metrics to tailor trade discounts, increasing redemption rates and optimizing marketing spend.

How Do We Do it?

Seamless Data Integration

Our process begins by ensuring that your CRM, sales, marketing, and operational data are connected in a unified system. This integration breaks down silos, enabling a holistic view of your business operations.

Cross-Platform Connectivity

We connect disparate data sources, whether on-premises or in the cloud, to create a single, coherent data ecosystem. This unified platform allows for real-time insights and more effective decision-making across your organization.

Data Quality Management

By employing advanced data cleaning and validation techniques, we ensure that the data feeding into your AI models is accurate, consistent, and reliable. This step is critical to the success of any AI-driven initiative, as high-quality data leads to high-quality insights.

Scalable Data Architecture

We design and implement scalable data architectures that can grow with your business. Whether you’re dealing with expanding data sources, increasing data volumes, or more complex data types, our solutions are built to handle it all.

Customized AI Solutions

We customize our AI models to align with your specific business goals and the needs of your customers. Our tailored solutions ensure that you get the most out of your AI investment.

Business-Specific Model Tuning

We tailor AI models that address your specific pain points and capitalize on your strengths, whether it’s optimizing drug pricing strategies, enhancing sales force effectiveness, or improving customer engagement.

Adaptive Learning and Continuous Improvement

Our AI solutions continuously learn from new data and adapt to changing market conditions, ensuring they remain relevant and effective over time.

User-Centric Design

We provide intuitive dashboards, actionable insights, and seamless integrations into your existing workflows, making it simple for your team to leverage AI in their daily tasks.

Regulatory Compliance

Our AI solutions are designed with regulatory requirements in mind, ensuring that all outputs and processes meet the necessary legal standards, protecting your business from potential risks.

Business Outcomes

9% boost in sales incentives through advanced analytics.

50% increase in chemist redemptions via targeted discounts.

$200K/year impact from personalized doctor communication.

13% rise in sales call efficiency using machine learning.

$3M annual savings from improved inventory & sales management.

Case Studies

Frequently Asked Questions (FAQs)

Straive’s solutions leverage data from CRM and sales activities to create a personalized prompts engine for sales reps. This engine delivers tailored prompts to improve the quality of sales interactions and adherence to defined processes, leading to enhanced sales efficiency.

By using advanced machine learning algorithms, Straive develops communication strategies that deliver the most impactful messages to each doctor. This improves prescription conversion rates and enhances the quality of interactions between sales reps and doctors.

Straive segments chemists based on both quantitative and qualitative metrics to tailor trade discounts effectively. This approach increases redemption rates and ensures that marketing spend is optimized by targeting high-potential chemists.

Straive uses Generative AI to rapidly generate promotional content, training materials, and images for brochures. This significantly reduces the turnaround time from weeks to days, ensuring timely and relevant marketing efforts.

Implementing Straive’s solutions can save pharmaceutical companies $200K per quarter through AI-powered content generation, achieve over 60% time savings across various processes, aggregate 50K HCP records with significant reductions in collection and validation times, and reduce manual summarization effort by 50%, among other benefits.

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