If Content is King, then Data is the kingmaker. Data is a powerful tool that publishers use to advance their strategy and make sure they are producing the right content for the markets they target.
While there is no dearth of valuable data for publishers, it is not collected or compiled into knowledge that enables company leaders to make intelligent business decisions. Leveraging the power of data insights and implementing the most up-to-date on-point data solutions can assist in making informed and verified business decisions.
New content formats, business models, and choices for consumers mean that every publisher needs to look at their data critically to enable better decisions. This requires creating an overall data strategy and enabling data governance and enrichment across both internal and public data. Straive Data Platform (SDP) is powered to support this requirement. Learn how SDP can help you.
As Chief Growth Officer, Murugesh leads Straive’s Content & Data Solutions Strategy, Marketing, and Global Client Services. He is responsible for delivering Straive’s capabilities & services across industry focus areas and delivering the power of ONE Straive to clients and prospects.