For many businesses and organizations, conversations about digital accessibility often begin and end with the Web Content Accessibility Guidelines (WCAG). We rely on these agreed-upon standards to guide testing, design, and remediation work. But what are the potential drawbacks of viewing accessibility as a set of success criteria to be satisfied? Does compliance guarantee a good user experience? If not, how can we take a more user-centered approach to produce digital content and services?

In this on-demand webinar, Straive’s Senior Director of Accessibility, Todd Marquis Boutin, Samuel Proulx (Accessibility Evangelist, Fable) and Jennifer Chadwick (Lead Accessibility Strategist, Siteimprove) to discuss the following assertion: “Accessibility means WCAG conformance.” In doing so, they offer an approach to digital accessibility that emphasizes people and process. They consider the practical implications of adopting this approach, and they explore why accessibility is an integral part of good design rather than an add-on.