Data: The Driving Force Behind Successful Publishing Strategies
Data is the driving force behind the growth of any business. Publishers today have more data and understanding about their users, content, and overall business. This exponential growth in data is not only expected to continue but also has the potential to produce new business opportunities as well as cause significant business challenges.
Publishers need to make data-driven decisions to grow and thrive. Publishers, in their capacity as custodians of content, usage, behavioral, and user data, have the potential to gather each digital user's interaction, combine this with rich content and user information, and develop both business and market knowledge that can impact and transform every aspect of their organization.
Hear our expert panel from Elsevier, the American Society of Civil Engineers and Silicon Guru share their views on how publishers are increasingly using data to drive their business, all while adhering to ethical data governance norms.
Watch On Demand
- Importance of data to understand the markets in which a journal operates
- Data Needs and New Sales Models
- Data collection and reporting for publishers
- Governance, Privacy, and Security
Murugesh Mayandi
Chief Growth Officer, Content and Data Solutions, Straive
As Chief Growth Officer, Murugesh leads Straive’s Content & Data Solutions Strategy, Marketing, and Global Client Services. He is responsible for delivering Straive’s capabilities & services across industry focus areas and delivering the power of ONE Straive to clients and prospects.
Kanwar Singh
SVP, Data Platform (Ops), Elsevier
Kanwar has extensive experience in leading product engineering and enterprise-class deployment, software development & services, large programs and projects, and managing multi-cultural teams. He has designed, built, and op- erated services & support functions globally.
Dana Compton
Managing Director and Publisher, ASCE
As Managing Director and Publisher for the American Society of Civil Engineers (ASCE), Dana Compton oversees all publishing operations for ASCE’s 35 peer-reviewed research journals, as well as its conference proceedings, books/e-books, and standards product lines.
Dan Pollock
Founder and Principal Consultant, Silicon Guru Ltd
Dan has worked in scholarly and professional publishing for 25 years, helping publishing companies to successfully explore and exploit new digital opportunities.