Challenges
Manual lead qualification was consuming a significant amount of time and effort each week, limiting sales productivity and slowing the conversion of leads into opportunities. The team needed a way to automate data extraction, qualification, and lead routing to improve efficiency and conversion outcomes.
Solutions
- Automated daily extraction of customer data and applied scoring across nine qualification rules.
- Retained only the highest-ranking qualification per customer to ensure precision and focus.
- Orchestrated auto-routing workflows that continuously refreshed sales rep pipelines with top-ranked leads.
- Integrated Conversica to capture and manage lead dispositions for better tracking and follow-up.
Impact
- Saved 12 hours/week of manual work
- 22% increase in lead-to-opportunity conversion
- ~$1 M increase in annual sales pipeline
About Us
At Straive, we operationalize data analytics and AI for global enterprises. We leverage our unique people-process-tech framework to build the best-of-breed data analytics & AI solutions. By operationalizing this solution into your core workflow, we deliver real-world measurable impact and better ROIs through a combination of higher efficiency, elevated experiences, and enhanced revenues.
For more information about our services and how we can help you operationalize data analytics and AI, please visit our website: www.straive.com contact us at contact@straive.com.
