Challenges
A leading TV channel lacked visibility into advertiser buying behavior, limiting its ability to identify high-value customers, grow share of wallet, and execute effective cross-sell strategies.
Solutions
Straive applied behavior-based segmentation using advertiser purchase data.
- Segmented advertisers into nine groups based on behavior
- Identified the top 10% with highest growth potential
- Enabled targeted offerings using customer insights
- Strengthened cross-sell through behavioral mapping
Impact
- Generated $2.3 million in incremental revenue
- Increased share of wallet by 5%
- Improved cross-sell effectiveness
- Enabled data-driven product alignment