Challenges
A major sports league with millions of active fans needed an effective way to categorize fan engagement levels. The complexity of diverse fan interactions across websites, media, mobile apps, stadium experiences, and merchandise purchases made it difficult to assign a quantifiable engagement score. The league sought a unified framework to measure fan engagement consistently across all clubs.
Solutions
- Mapped product consumption sequences for various fan personas to understand patterns of engagement and adoption.
- Analyzed fan behavior using advanced text analytics methods like N-grams and LLM to uncover meaningful consumption trends.
- Built plausible fan journeys representing different engagement pathways and monitored month-over-month changes in product adoption.
- Defined tailored interventions designed to guide fans toward higher-value journeys that drive stronger engagement.
- Launched targeted marketing campaigns aligned with these insights, resulting in measurable improvement in fan interaction and product adoption.
Impact
- Improved fan engagement through data-backed journey interventions
- Enhanced product adoption with targeted and personalized campaigns
About Us
At Straive, we operationalize data analytics and AI for global enterprises. We leverage our unique people-process-tech framework to build the best-of-breed data analytics & AI solutions. By operationalizing this solution into your core workflow, we deliver real-world measurable impact and better ROIs through a combination of higher efficiency, elevated experiences, and enhanced revenues.
For more information about our services and how we can help you operationalize data analytics and AI, please visit our website: www.straive.com contact us at contact@straive.com.
