Challenges
A major sports league with millions of active fans needed an effective way to categorize fan engagement levels. The complexity of diverse fan interactions across websites, media, mobile apps, stadium experiences, and merchandise purchases made it difficult to assign a quantifiable engagement score. The league sought a unified framework to measure fan engagement consistently across all clubs.
Solutions
- Developed Fan Value Score, a unified, data-driven measure of total fan engagement and value based on key dimensions such as spend, consistency, engagement breadth & depth, and recency
- Created a master data table capturing granular fan interactions across all league products and touchpoints.
- Defined multiple engagement variables such as click rate, open rate, ticket purchases, and merchandise spend to build comprehensive engagement profiles.
- Enabled advanced analytics for personalized engagement, smarter segmentation, better cross-sell and retention strategies, and consistent benchmarking across the league and clubs.
- Refreshed the model monthly to track fan behavior over time and identify opportunities to deepen engagement and boost revenue.
Impact
- Increased fan engagement
- Improved marketing strategies
About Us
At Straive, we operationalize data analytics and AI for global enterprises. We leverage our unique people-process-tech framework to build the best-of-breed data analytics & AI solutions. By operationalizing this solution into your core workflow, we deliver real-world measurable impact and better ROIs through a combination of higher efficiency, elevated experiences, and enhanced revenues.
For more information about our services and how we can help you operationalize data analytics and AI, please visit our website: www.straive.com contact us at contact@straive.com.
