Challenges
- Scaling classification across millions of video and image creatives
- Inconsistent taxonomy mapping due to manual tagging
- Slow turnaround times and limited historical coverage
Solutions
- GenAI-powered pipeline to process and classify creatives at scale
- Automated detection of advertiser, product, and attributes
- Taxonomy mapping with confidence scores
- End-to-end traceability with audit trails
Impact
- 95% accurate identification vs SMEs
- 5x faster new source onboarding
- 5x faster creative processing times
- 40% cost efficient vs manual operations