The GCC Workplace Awards is one of India's leading recognition platforms celebrating organizations that are advancing workplace innovation, organizational excellence, leadership, employee experience, and digital transformation across Global Capability Centers.

Straive was recognized for building a high-performing Global Capability Center that combines innovation, AI adoption, leadership, and a people-first culture. The recognition reflects the company's continued investment in creating a workplace where employees can innovate, grow, and deliver meaningful business outcomes.

A Global Capability Center (GCC) is a strategic hub that delivers high-value business capabilities such as technology, operations, analytics, engineering, finance, customer experience, and innovation for global organizations. Modern GCCs play a critical role in driving digital transformation, operational excellence, and business growth.

Straive promotes workplace innovation by investing in AI adoption, leadership development, continuous learning, employee recognition, flexible work practices, and cross-functional collaboration. These initiatives help employees develop new skills, embrace emerging technologies, and deliver greater value to clients.

Straive integrates AI across its solutions and business operations, combining Generative AI, Agentic AI, analytics, automation, and domain expertise to help organizations improve efficiency, accelerate innovation, and transform the way work gets done.

Straive's culture is built on continuous learning, collaboration, leadership development, employee recognition, and responsible innovation. By empowering its people with the right tools, opportunities, and support, Straive creates an environment where individuals and teams can grow while delivering exceptional outcomes for clients and partners worldwide.