Challenges
A top US sports league with over 50 million fans faced challenges in consolidating fragmented fan data spread across multiple systems. The organization required a unified and reliable source of truth to enhance fan engagement, retention, and personalized strategies.
Solutions
- Developed robust, self-updating tables that captured all identified fan attributes after confirming comprehensive use cases.
- Built a unified data layer to analyze fan engagement using metrics such as spend, consistency, engagement breadth, recency, and depth.
- Enabled better digital engagement strategies through personalized experiences, smarter segmentation, and improved cross-sell and retention initiatives.
Impact
- 98%+ accuracy in fan data
- 20% increase in fan engagement
- 12% boost in retention
About Us
At Straive, we operationalize data analytics and AI for global enterprises. We leverage our unique people-process-tech framework to build the best-of-breed data analytics & AI solutions. By operationalizing this solution into your core workflow, we deliver real-world measurable impact and better ROIs through a combination of higher efficiency, elevated experiences, and enhanced revenues.
For more information about our services and how we can help you operationalize data analytics and AI, please visit our website: www.straive.com contact us at contact@straive.com.
