Challenges
A major sports league sought to analyze fan engagement levels across its clubs, recognizing that engagement varied significantly due to differing fan behaviors and club-specific onboarding and engagement strategies. The league aimed to identify the factors driving engagement differences and develop strategies tailored to each club to enhance overall fan value.
Solutions
- Tracked multiple engagement variables such as click rate, open rate, merchandise spend, and ticket purchases for clubs to understand fan activity patterns.
- Compared fan demographics and behaviors against league averages to assess their influence on fan scores and engagement levels.
- Evaluated digital engagement strategies such as email campaigns, digital product usage, and top-of-funnel engagement across clubs.
- Analyzed correlations between engagement strategies, fan scores, and product usage to identify best-performing approaches.
- Recommended data-driven strategies tailored for each club to enhance fan engagement and improve club-level performance.
Impact
- Improved fan engagement
- Enhanced marketing strategies
About Us
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