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Connecting the dots
When: Wednesday, June 30, 2021 | 12:00 PM – 1:00 PM EDT, 04:00 PM – 05:00 PM GMT

For many businesses and organizations, conversations about digital accessibility often begin and end with the Web Content Accessibility Guidelines (WCAG). We rely on these agreed-upon standards to guide testing, design, and remediation work. But what are the potential drawbacks of viewing accessibility as a set of success criteria to be satisfied? Does compliance guarantee a good user experience? If not, how can we take a more user-centered approach to producing digital content and services?

In this webinar, Straive’s Senior Director of Accessibility, Todd Marquis Boutin, joins Samuel Proulx (Accessibility Evangelist, Fable) and Jennifer Chadwick (Lead Accessibility Strategist, Siteimprove) to discuss the following assertion: “Accessibility means WCAG conformance.” In doing so, they offer an approach to digital accessibility that emphasizes people and process. They consider the practical implications of adopting this approach, and they explore why accessibility is an integral part of good design rather than an add-on.

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Topics covered:

  • Accessible, inclusive, and universal design: Similarities and differences
  • Including people with disabilities in testing, design, and remediation
  • Broad benefits of user-centered, inclusive design
  • Limitations of remediation
  • Automated and manual testing
  • Added-value of going beyond Level AA
  • Insourcing, outsourcing, and vendor selection

This webinar is relevant for digital content producers, production managers, content managers, editors, instructional designers, web designers, web developers, accessibility leads, accessibility auditors, and sourcing specialists.

Speaker Details

Head shot of Todd Marquis Boutin.
Todd Marquis Boutin
Senior Director, Accessibility
Straive
Lewiston, Maine USA
Todd comes to accessible publishing and eLearning from a background in social services and education. Since 2017, he has overseen the authoring of 2.3 million image descriptions for K-12 and Higher Ed learning products. Todd also works with Straive’s product teams to design client-tailored, multi-service accessibility solutions. He collaborates with clients on accessibility strategy and guidelines development, and he provides trainings for editors and content creators. Todd has been credentialed as a Certified Professional in Accessibility Core Competencies (CPACC) by the International Association of Accessibility Professionals (IAAP). He is an active member of W3C’s Silver Community Group and Alt Text Subgroup, and he has presented on alt-text authoring for the University of Guelph Accessibility Conference, M-Enabling, the ICT Testing Symposium, and IAAP’s OPD Webinar series.
Head shot of Samuel Proulx.
Samuel Proulx
Accessibility Evangelist
Fable
Toronto, Ontario CA
Samuel Proulx is the Accessibility Evangelist at Fable, a leading accessibility platform powered by people with disabilities. As a blind individual, Sam knows and values the importance of accessibility in all aspects of life and is a strong advocate for the inclusion of people with disabilities in the digital world. Sam brings his previous experience as Fable’s community manager, plus life-long advocacy for himself and others, to his role as Evangelist.
Head shot of Jennifer Chadwick.
Jennifer Chadwick
Lead Accessibility Strategist
and Senior Training Consultant
Siteimprove
Toronto, Ontario CA
Jennifer is a former user experience designer of websites and mobile applications, and her 15-year background in user research and usability solidified her commitment to accessibility and inclusive design. Jennifer guides digital teams through a process of adopting and implementing inclusive best practices in design, development, content, and testing through their operations and culture. She has provided counsel to executive management teams and digital practitioners in both the public and private sectors in Canada, the United States, the United Kingdom, Europe, Australia, and New Zealand. Jennifer is a Certified Professional in Accessibility Core Competencies (CPACC), a Certified Usability Analyst (CUA), and Certified User Experience Researcher (CXR). She is a proud member of the Accessibility Roles and Responsibilities Methodology (ARRM) task force, within the W3C Education and Outreach Working Group (EOWG), and an active participant in the W3C Silver Working Group (AGWG).